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Although SRI investments are not new to the investment landscape, more awareness on the environment and global warming has certainly been brought to the forefront in the twenty-first century. In the U.S., the Quakers may have been the first to attempt to put their money in line with their beliefs by refusing to do business with companies involved in the slave trade. In the late 1970s, pressure from investors on South Africa contributed to the end of apartheid. The chart below highlights many of the modern developments that have shaped the SRI landscape.

History and Evolution of SRI Investing

In recent years significant advancements have been made not only in dollars pouring into SRI and increased options becoming available to investors, but in the actual means of how to implement investment strategies. When Jack began his career in 2002, SRI investments were labeled as Socially “Conscious” Investments. This method, or focus, was the screening out of companies in industries that an investor might not want to support like gambling, tobacco, alcohol and others. Availability of investment manager choices was limited, costs were slightly higher, and this negative screening would in some cases lead to a lag in performance. Even though all of this has changed dramatically in recent years, most financial advisors still often cite these points when clients inquire about aligning their values with their portfolios.

The new SRI, sometimes referred to as “Impact” investing, attempts to find companies that are not just in industries that are doing no harm (screening out), but ones that are actually having a positive influence on the environment, human rights issues, fair trade, ethical management, etc. The additional benefit of this type of strategy is that these types of companies can also be profitable investments! The energy sector is a prime example. For decades the U.S. government has subsidized big oil corporations through tax breaks. This seems less likely to continue with the fracking process contributing to a supply glut and the increasing development of viable alternative energy sources.

Statistics also show that public demand for the utilization of alternative energy sources is growing rapidly. All of this is putting pressure on governments around the world causing a shift away from the support of fossil fuels. With this outlook on the future of the energy sector, the type of companies best positioned for growth and competitive investment returns is becoming clearer. Historically speaking, we may find that our current, favorable position is one in which doing the “right” thing with investment dollars based on our values, is also the most advantageous in producing positive portfolio returns. It’s certainly worth looking into.

Overall, socially responsible investing is a booming market in both the US and Europe. In particular, it has become an important principle guiding the investment strategies of various funds and accounts. Assets in socially screened portfolios climbed to $5.67 trillion at the start of 2014, a 76% increase since 2012, according to the US\SIF’s 2014 Report on US Sustainable, Responsible and Impact Investing Trends. As of 2014, one of six dollars under professional management in the US is involved in socially responsible investing—nearly 18% of the $36.8 trillion in total assets under management.